The Paradox of Online Advertising: Consumers Hate Social Media

Scientific and statistical studies are hardly needed to know, but anyway they exist and they have already made it clear as well. Online advertising has saturated consumers. The use of E-Mail-Datenbank kaufen highly annoying formats, the growing concern about privacy or the fact that advertising is 'overwhelming' (as is the case with re targeting ads) have made Internet users quite tired of online ads.The new advertising formats and the new scenarios for advertising are not exempt from this vision and this rejection by consumers. Social networks may have a lot of pull for advertisers and may be one of the elements in which more money is being put into in recent times or that is growing the most, but consumers are just as fed up with the advertising presence in this scenario as they are from advertisements on the rest of the internet.

Of course, ads on social networks E-Mail-Datenbank kaufen also serve as a microcosm to understand another complex issue, that of how consumers hate ads but can not ignore them. Although they hate them, they are not very likely to accept other forms of media monetization (such as paywall systems). And, in the case of social media ads, although they have a very negative view of them, they end up clicking on what they are trying to sell them.That last paradoxical reality is the conclusion that can be reached from the data of a study by Blue Fountain Media, which analyzed the perceptions and actions of a thousand American consumers between the ages of 18 and 65 as a statistical sample. According to their conclusions, although consumers are aware of the weight that ads have in their feeds on social networks and do not see it with very good eyes, they end up clicking on what they are shown.

75% of respondents believe there are too many ads on social media, but 70% click on them anyway.Of all the social networks, Facebook properties are the ones that get the best data when it comes to clicks. 38% of those surveyed acknowledge that they have clicked E-Mail-Datenbank kaufen on ads on Facebook and 37% that they have done so on Instagram. They are followed by YouTube (14%), Twitter (5%), Interest (4%) and LinkedIn (2%).Consumers do not seem very concerned with how the segmentation is done (61% say that they have no problem with ads being based on demographic segmentation) or with the type of products that are served to them. 65% consider, in fact, that these advertisements allowed them to discover quality products that they had not seen otherwise. And, another relevant fact, 36% admit that they could not resist the pull of an offer: they clicked because they were promised discounts.